数字营销
The 数字营销 certificate will prepare you to become a skilled marketer publishing digital content on social media platforms to promote a brand, while using analytics to track web traffic and marketing campaign effectiveness. Students use business acumen, 创造力, 沟通, and technology skills to create digital marketing campaigns.
![Three students at desk](http://ki.cn758.net/wp-content/uploads/Marketing.jpg)
杰克逊的大学 Offers the following program options:
关键的主题
- Web Analytics Metrics
- Search Engine Optimization
- Cloud Collaboration
- Social Media Promotions
- Advertising, Promotion & 公共关系
- Digital Design Fundamentals
- Brand Identity Design
- Web Design Concepts
- Image Editing Applications
- Advanced Information Technology
- eBusiness: SEO / Management / Measurement
- Contemporary Business
- 客户服务
- Principles of Marketing
Program Highlights
- Create graphical campaign contents
- Post and publish content (images, text, videos)
- Build brand campaigns for target markets via social and traditional channels
- Engage in real-time interaction with audience
- Track effectiveness of 沟通 channels through SEO metrics
Potential Jobs and Pay Ranges
Depending on role and industry, pay ranges start at $35,000 per year.
- Social media specialist, marketing clerk, public relations clerk
- Copy writer, creative design, seo campaign clerk
- Health, public service, education, etc customer service representatives
联系
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天使丰
教授
517.796.8512